Soccer 4 All!!!!

Community Relations Plan: Soccer for All

Our Mission: Provide accessible soccer training, league play, and academic support for K-12 students in Des Moines

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1. Community Partnerships (Building Our Network)

Schools & Districts

· Partner for student recruitment and referrals (not facilities)

· Offer field trips to our facility for PE classes

· Invite teachers/counselors to tour our space

· Provide reports on student-athletes' development

Community Organizations

· Local churches, immigrant/refugee services for family outreach

· Youth mentorship programs for volunteer recruitment

· Libraries and rec centers to distribute information

Corporate/Business Partners

· Local businesses for sponsorships and equipment donations

· Sports retailers for discounted gear

· Professional services firms for pro bono support (legal, accounting, marketing)

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2. Leveraging Our Indoor Facility

As a Community Hub

· Host family nights and community open houses

· Offer our space for community meetings when not in use

· Create a welcoming environment that families want to visit

· Year-round programming (no weather cancellations!)

Academic Integration

· Designate space for tutoring/homework help before/after practice

· Create quiet study areas within the facility

· Offer academic workshops for parents

Visibility & Access

· Free monthly community clinics at our facility

· Open houses showcasing programs

· Host tournaments that bring families together

· Partner organization events held at our location

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3. Our Outreach Strategy (How We'll Reach Families)

· Multilingual communications reflecting Des Moines' diversity (Spanish, Burmese, etc.)

· School-based recruitment through flyers, presentations, and teacher referrals

· Facility tours - invite families to see the space firsthand

· Community events - make our facility the destination

· Social media presence highlighting student success stories and facility features

· Word-of-mouth ambassadors - current families sharing their experiences

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4. Removing Barriers to Participation

· Sliding scale/scholarship programs for registration fees

· Equipment provision - cleats, shin guards, uniforms for those in need

· Transportation solutions - carpools, shuttle partnerships, or central pick-up points

· Flexible scheduling - our facility allows multiple session times

· All-weather accessibility - indoor facility removes weather barriers

· Academic support integration - tutoring space on-site

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5. Measuring Community Impact

· Number of students we serve (track grade levels, neighborhoods, demographics)

· Academic improvement metrics (grades, attendance, graduation rates)

· Retention rates season-to-season

· Family satisfaction surveys

· Facility utilization rates

· Community partner feedback

· College/scholarship opportunities we create

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6. Our Communication Channels

· Monthly newsletter to families and partners

· Quarterly community forums at our facility

· Regular updates to sponsors showing impact

· Annual report celebrating successes and growth

· Social media showcasing facility and student achievements

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Quick Wins to Start

1. Host grand opening/community open house at our facility

2. Invite school administrators and community leaders for tours

3. Offer one free community clinic per month at our location

4. Build relationships with 2-3 cultural/community organizations

5. Create a simple registration process with a scholarship application

6. Recruit 10 volunteer coaches and tutors from the community

7. Establish a "homework before practice" culture using our space

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Our Key Message: Our facility is YOUR facility. Soccer is the vehicle; community connection and youth development are the destination. Every child deserves the chance to play, learn, and belong—rain or shine.